Why is label quality important?

There is something to be said regarding the old verbiage “you get what you pay for”. More times than not people decide on one brand or product over another based solely on the look of the label. Whatever the product, your label should convey what you want people to notice about your specific product. In today’s market it has to just about jump off the shelf at consumers. The presentation of your product can make or break your success with that product. Your label needs to get the product picked up and purchased!

A quality label should look great and last the life of the product, whether that is 1 day or 1 year, so when you are designing the "look" of your label, care should be given to the stock it prints on, the finish you choose and the adhesive you pick to keep that label on.